What Do Hillbillies Have To Do With Payments Innovation?

“Elegy” isn’t exactly a household word — or, at least, it wasn’t until June 28, 2016.

That’s when J.D. Vance — Marine, Yale-educated lawyer and venture capitalist — published his memoirs, “Hillbilly Elegy.” Vance’s book become the layman’s guide for understanding the psyche of the working class Americans whose votes singlehandedly drove the outcome of the 2016 U.S. presidential election. While Hillary Clinton won the popular vote by a margin of 3 million, it was the collective votes of the roughly 110,000 people in the working class counties in Pennsylvania, Michigan and Wisconsin who turned those blue states, red — and put President Donald J. Trump into the White House.

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