Preliminary Report on the E-commerce Sector Inquiry
On 6 May 2015, the European Commission (“Commission”) decided on the basis of European Union (“EU”) competition rules to launch a sector inquiry into the electronic commerce (“ecommerce”) of consumer goods (“goods”) and digital content in the EU (“sector inquiry”) as part of its Digital Single Market strategy adopted on the same day. Promoting e-commerce is a key part of this strategy. The e commerce sector inquiry aims at obtaining an overview of the prevailing market trends, gathering evidence on potential barriers to competition linked to the growth of e-commerce and understanding the prevalence of certain, potentially restrictive, business practices and the underlying rationale for their use.
E-commerce in the EU has grown steadily over the past years. Today the EU is the largest ecommerce
market in the world. The percentage of individuals aged 16 to 74 having ordered goods or services over the internet, has continuously grown from 30 % in 2007 to 53 % in 2015.
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