“Matchmakers:” Connecting with Customers in the Age of Platforms

By Charles Franklin

Written by two economists and business advisors who work on a global stage but write with the clarity of a good college professor,”Matchmakers: The New Economics of Multisided Platforms” provides the in-depth knowledge any business reader will ever need if they wanted to learn how the most profitable platforms on Earth succeed the way that they do. Using their research-backed advice, readers can avoid the common pitfalls that hurt companies like MySpace or Friendster.

No matter what level of growth your business is in, knowing how to stay focused on your core business while growing is crucial to your business legacy. The concept of platforms has gained more attention as companies leverage new ways of acquiring customers without investing in a lot of upfront costs.

How do they do it and why are more companies jumping on the “We need a platform” bandwagon? The book, Matchmakers: The New Economics of Multisided Platforms, provides an explanation about how and why these platforms are changing everything you thought you knew about customer acquisition.

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