Channeling Retail’s Inner Animal
Grab your cuppa Joe this morning and close your eyes.
Now, imagine that you’re a chipmunk, just living the life all cozy in your little chipmunk burrow. Instead of worrying about the retail industry or what those software developers are doing or why no one is downloading your shopping app, you’re stressed out about food — specifically, where your next meal is coming from. It’s winter after all, and you’re not like those big ol’ bears with their layers of fat who can sleep for months on end without getting hungry. Even though you’ve got some nuts and seeds stored, you’re still worried about getting your three squares and making sure that the little ones have enough to eat.
Making the decision about where and when to get those three squares can be a little complicated — remember, you’re just a chipmunk.
Should you go to that same old reliable place in the forest where it’s always safe to assume that nuts, grains and fruits abound? Should you go at the crack of dawn, like always, when the early-bird chipmunk usually gets the worms (and other food)? Or is this the time to mix it up and look for a new spot with potentially better grub?
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