Matchmakers: The New Economics of Multisided Platforms
Many of the most dynamic companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together.
By Meisam Hejazi Nia, Brian T. Ratchford & Norris Bruce (University of Texas)
Abstract: In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to ...